eCommerce Benchmark KPIs: Global Electrical Appliances

In 2023, next to an add-to-cart rate of 8.2%, a cart abandonment rate of 74.7%, and a conversion rate of 2.1%, the eCommerce Benchmark KPIs for the global Electrical Appliances market also consist of an AOV of US$189.7, a discount rate of 10.4%, and a return rate of 7.5%.

于2023年，在全球家用电器市场，电子商务基准关键绩效指标（KPIs）除了8.2%的加入购物车率、74.7%的购物车放弃率以及2.1%的转化率之外，还包括平均订单价值（AOV）为189.7美元、10.4%的折扣率和7.5%的退货率。