eCommerce Benchmark KPIs: Flowers & Gifts in Thailand

In 2023, next to an add-to-cart rate of 14.8%, a cart abandonment rate of 77.6%, and a conversion rate of 3.3%, the eCommerce Benchmark KPIs for Flowers & Gifts in Thailand also consist of an AOV of US$48.8, a discount rate of 11.4%, and a return rate of 4.1%.

于2023年，泰国花卉礼品电商基准关键绩效指标（KPIs）中，除14.8%的加入购物车率、77.6%的购物车放弃率及3.3%的转化率外，还包括平均订单价值（AOV）为48.8美元、折扣率为11.4%及退货率为4.1%。