Online responses to survey investigating the impact of corporate volunteering on consumer perceptions

This dataset entails 357 completed responses (and respective questions)
to an online survey. The data was collected by means of an external
online consumer panel in 2012 and aimed to investigate the impact of
corporate volunteering on consumer perceptions, using the
telecommunications provider Vodafone as a scenario. Central constructs
included in this dataset are CSR image, firm image, perceived
familiarity with firm's corporate volunteering initiatives,
attributions, affective and cognitive loyalty, as well as word of mouth.
These constructs were measured using Likert and semantic differential
scales.