Cosmetics product purchase frequency of female U.S. consumers 2017, by ethnicity

According to a 2017 survey of women in the United States who have expressed an interest in beauty and/or cosmetics, 36 percent of white women typically purchase at least one makeup product once per month. The survey also found that 15 percent of Hispanic American women purchase makeup every day. Mascara in the United States Whether it’s for everyday use or reserved for special occasions, makeup and cosmetics are very popular among American women. As of October 2017, mascara had a penetration rate of over 60 percent in American households, meaning that over 60 percent of American women had purchased mascara. In 2018, L'Oréal Voluminous was the leading brand of mascara in the United States, generating sales of around 71.4 million U.S. dollars. Beauty box subscription services One of the hottest trends in the beauty industry is subscription boxes. The basic premise of these boxes is that for a monthly fee, a curated box containing an assortment of cosmetics or accessories will be mailed to the subscriber. The contents of the box are a mystery, but the total dollar value of the items in the box often exceeds the monthly fee. Beauty box subscriptions are a great way to try out new products that would not have otherwise crossed one’s path. Two of the most popular beauty boxes in the United States are Birchbox and Ipsy.

根据2017年对美国对美容及化妆品感兴趣的妇女进行的调查，36%的白人女性通常每月至少购买一种化妆品。该调查还发现，15%的西班牙裔美国女性每日都会购买化妆品。在美国，无论是日常使用还是特殊场合，化妆品在女性中极为流行。截至2017年10月，睫毛膏在美国家庭的渗透率已超过60%，意味着超过60%的美国女性曾购买过睫毛膏。2018年，欧莱雅的Voluminous系列成为美国最受欢迎的睫毛膏品牌，销售额约为7140万美元。美容盒订阅服务是美容行业中最热门的趋势之一。这些盒子基本原理是，订阅者每月支付一定费用，即可收到包含各类化妆品或配饰的精选礼盒。礼盒内容神秘莫测，但其中物品的总价值往往超过月费。在美国，最受欢迎的美容盒订阅服务包括Birchbox和Ipsy。