遇见数据集

Auto Industry Ad Exposure

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Snowflake2023-12-11 更新2024-05-01 收录
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Unlock the Power of Automotive TV Advertising Airing Data! Revolutionize your advertising game with Automotive Advertising Airings Data—an unparalleled library of advertiser insights that catapults your analytics to the next level. With an expansive scope covering 1200 broadcast and cable stations, we meticulously track national and local ads in all 210 markets. This data set includes automotive industry specific data including, advertiser, make/model, dealership, tiering, and more. AdImpact’s cutting-edge insights are fueled by ACR processes that meticulously monitor live TV feeds 24/7, delivering world-class TV ad intelligence for the automotive vertical. Dive deep into a wealth of automotive TV advertising information, each field packed with details, revealing insights about stations, audience, geography, and automotive specific advertising content. Geographic analysis provides ad airings insights in all 210 DMAs with impression estimates for automotive ad delivery in each market. Geographic analysis can include dealer specific advertising coverage. Brands and agencies can use this data to confirm TV ad buys in real time! No more waiting for post logs. Ensure your ads air, meet contractual terms, and maximize impact. So, how can AdImpact help you? Are you the strategist, mapping out your conquests across markets and states, or are you the brand aficionado, dissecting the landscape to track every move of your competition? Regardless, AdImpact’s Automotive Advertising Airing Data is your key, unlocking advertising activity and providing direct links to the creative content, giving you unprecedented control and visibility. This isn't just data; this is powerful decision making at your fingertips! In this data set you can expect to see insights on: • Advertiser, Market, Station, timestamp. • Title and Transcript of the ad with a link to view the creative. • Industry specific data such as dealership group, make and model, and tiers.

提供机构:
AdImpact
创建时间:
2023-11-02
搜集汇总
数据集介绍
Auto Industry Ad Exposure 数据集图片
背景与挑战
背景概述
该数据集提供汽车行业电视广告曝光数据,覆盖1200个广播和有线电视频道,实时追踪全国及地方市场的广告投放,包括广告商、车型和经销商等详细信息。它通过地理分析和印象估计,支持品牌和机构进行实时广告确认和竞争分析,并包含广告标题、链接等具体字段。
以上内容由遇见数据集搜集并总结生成
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