Social media marketing spend in Serbia 2017-2023

The total spending on social media marketing in Serbia reached 36.5 million euros in 2023, up 42 percent from the previous year. The value of investment marked a steady increase over the observed period. The highest expenditure was recorded on Facebook and Instagram.

2023年，塞尔维亚社交媒体营销的总支出达到3650万欧元，较上年同期增长42%，这一投资价值在观测期间呈现出稳健的增长态势。其中，Facebook和Instagram的支出最高。