Digital video ad budget allocation methods used by Russian brands 2019, by type

Nearly 60 percent of surveyed companies in Russia in 2019 allocated an additional budget for mobile video advertising instead of taking money from the one assumed for television ads. Approximately one third of advertsers allocated a budget for instream digital video advertising at the expense of television ad spending. One quarter of brands had a single budget to finance both TV and outstream digital video advertisements.

在2019年的调查中，近60%的俄罗斯企业为移动视频广告分配了额外的预算，而非从原本预定的电视广告预算中挪用资金。大约三分之一的广告商为了支持流内数字视频广告，减少了电视广告的支出。四分之一的品牌设立了单一预算，用以资助电视及流式数字视频广告的双重投放。