Artificial Intelligence as a driver of innovation: Strengthening MSMEs Competitiveness through Digital Entrepreneurship on the International Stage (2020-2025)

This is a research paper titled "Artificial Intelligence as a Driver of Innovation: Strengthening MSMEs Competitiveness through Digital Entrepreneurship on the International Stage" by Muhammad Razi Marif and Riefky Prabowo. It investigates how AI technologies can enhance innovation and boost the global competitiveness of Micro, Small, and Medium Enterprises (MSMEs) through digital entrepreneurship. Through bibliometric analysis, the study identifies trends, key challenges, and the advantages of AI adoption for MSMEs, with a focus on improving efficiency and supporting strategic decision-making in global markets. Additionally, it highlights significant challenges such as financial constraints, limited access to technology, and skills shortages, especially in developing countries, and recommends collaboration between governments, tech providers, and educational institutions to support AI implementation in MSMEs. The findings provide valuable guidance for stakeholders seeking to advance MSME growth through digital transformation.