The behavioral and ERP Data of online shopping festival experiment

DataCite Commons2025-04-01 更新110

The Factors Influencing Online Shopping Behaviors：The Case Study of HUAWEI Mobile Product

In today's society, online shopping has become a way of life, and more and more people are involved in online shopping. Therefore, it is very necessary to study online shopping consumer behavior. By t

DataCite Commons2023-01-30 更新70

Consumer Neuroscience investigated via functional Magnetic Resonance Imaging.

消费者神经科学

神经经济学

Human decision-making is driven by subjective values assigned to alternative choice options, and these valuations are based on reward cues. This study investigates the extent to which culturally defin

Research Data Australia40

Online shopping festival experiment

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Online shopping festival experiment

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