U.S. Hispanics: what influences purchase decisions when holiday shopping 2023

During 2023's holiday season, over one third of Hispanic Americans surveyed stated that deals and promotions were the primary factors influencing their purchase decision when holiday shopping. Many also found free shipping and product availability important when making purchases. That year, buy-now-pay-later options were more important to Hispanic Americans than non-Hispanic Americans.

在2023年的假日购物季，在接受调查的拉丁美洲裔美国人中，超过三分之一的人表示，促销活动和折扣是他们假日购物时影响购买决策的主要因素。许多人在购买时还发现免费配送和产品可用性至关重要。那一年，对拉丁美洲裔美国人来说，即买即付的选项比非拉丁美洲裔美国人更为重要。