Sundial Europe

Sundial Europe provides insights into the digital purchasing behavior of European consumers across several key verticals. Key metrics provide visibility into top-line drivers and performance indicators of included companies on a weekly, monthly, quarterly, or semi-annual basis. Countries include the U.K., France, Italy, Spain, and Germany.

Tables:

- Digital Purchase Trends

Fields:

- company: Business name of the entity, e.g. 'JET-Group', 'BOO-Group', 'ASOS’
- Ticker: The public ticker for the company (if available)
- country: Country from which the purchases were made for the associated metric
- start_date: The start date of the period the metric covers
- end_date: The end date of the period the metric covers
- period: The name of the length of the period the metric covers, e.g. 'Monthly', 'Weekly', 'Quarterly', 'Semiannual'
- industry: Name of the industry to which the company belongs e.g ‘Retail’, ’Transportation’
- subindustry: Name of the subindustry to which the company belongs e.g ‘Clothing Retail’, ’Ride Hailing Services’
- metric: The value of the metric
- metric_name: The name of the metric
- metric_type: The type of the metric, e.g. 'Level', 'Sequential', 'YoY', 'Yo2Y', 'Yo3Y'. 'Level' indicates the current value, while others indicate change over time based on the end date of the period
- date_added: The date the data was added to the dataset

Key Metrics:

- Spending Index: An indexed value representing spending at the selected company over the specified period
- Volume Index: An indexed value representing the transaction volume at the merchant over the specified period
- Customer Index: An indexed value representing the unique customer who transacted with the merchant over the period
- Average Ticket: The average dollar amount spent per transaction at the merchant over the specified period
- Average Spend Per Customer: Represented as spending / unique customers
- Average Transactions per Customer: Represented as unique transactions / unique customers.

搜集汇总

背景与挑战

背景概述

Sundial Europe数据集记录了英国、法国等欧洲国家消费者的数字购买行为，包含企业名称、行业分类、时间周期及消费指数等关键指标，支持周度至半年度的多维度分析。数据涵盖消费金额、交易量、客单价等核心指标，用于追踪不同行业企业的数字化表现。