Dataset for Influencer marketing: Brand control, commercial orientation and post credibility. JMM (2020)
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资源简介：
Data used in:
Martínez-López, Francisco, Anaya-Sánchez, Rafael, Esteban-Millat, Irene, Torrez-Meruvia, Harold, D’Alessandro, Steven, Miles, Morgan (2020) Influencer marketing: Brand control, commercial orientation and post credibility. Journal of Marketing Management (in press)
创建时间：
2020-09-04
