five

Immersive Technologies role in shaping Purchase Intention

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NIAID Data Ecosystem2026-05-10 收录
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https://data.mendeley.com/datasets/vvj6zbngp3
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资源简介:
Dataset contains responses from Indian sub-continent, on constructs like - Immersive technologies (IT), Brand Experience (BE), User Satisfaction (US), Perceived Enjoyment (PE) and Purchase Intention (PI). Plus, ranking of 4 immersive technologies feature: Augmented Reality (AR), Virtual Reality (VR), Gamification (GAM) and Immersive Social Interactions (ISI).
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2026-03-13
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