FC and WOM - Study 3b - Serial Mediation
收藏DataONE2018-04-25 更新2024-06-08 收录
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Two hundred and fifty six adults from MTurk responded to this two condition (financial constraints vs. control) between-subjects study. Replicating and extending the results of study 3a, this study additionally demonstrated that, for financially constrained consumers, the reduced anticipated pleasure of word-of-mouth arises from a belief that rehearsing monetary expenditures would reinforce negative feelings about their limited financial situation,
创建时间：
2018-04-25
