Brandbook Food & Beverage Purchase Data - South African Market

We deliver the fastest consumer panel in the South African market (2 weeks lag and we are getting faster). Our data allows businesses and brands make actionable decisions fast on relavant reliable data. Our consumer panel is omnichannel meaning we deliver the largest retail channel coverage in the market as we monitor most channels with receipts and not just where CPG products are found (think restaurants). We collect quantitative data through a consumer on panel who use our shopper app and provide us with purchase till slips in exchange for vouchers and gift cards. We collect qualitative data through through the same app with shops surveys. We use data from these surveys to increase consumer profile attributes to further give better insight consumers making purchases. Our data is best used for building product development strategies, marketing strategies, pricing strategies, promotional strategies and demand forecasting. Most of our clients are multi-national CPG manufactures who have a long term view on their product strategy and leverage large data sets. Our datasets are complementary to their exciting data lakes and add real value towards better understanding consumer behaviour in the market.

搜集汇总

背景与挑战

背景概述

该数据集提供南非市场的食品饮料购买数据，以高频更新（约2周滞后）和多渠道覆盖为特点，通过消费者应用收集定量收据和定性调查。它适用于产品开发、营销策略和需求预测等领域，主要服务于跨国CPG制造商，助力其深入理解消费者行为。