Brazil: instant broth companies penetration rate 2018

In 2018, Unilever Brasil Ltda. was the company with the highest brand penetration in the instant broth and stock segment in Brazil. Nearly 56 percent of households in the country purchased broth and stock preparations of brands Knorr and Arisco, marketed by this company. Nestlé Brasil, which commercializes broth preparations of the Maggi brand, ranked second with a penetration of 46.6 percent.

2018年，联合利华巴西有限公司在巴西即食汤料与高汤市场占有率方面位居首位。全国近56%的家庭购买了该公司销售的Knorr和Arisco品牌汤料与高汤产品。雀巢巴西，负责销售Maggi品牌汤料，以46.6%的市场渗透率位列第二。