eCommerce Benchmark KPIs: DIY in Morocco

In 2023, next to an add-to-cart rate of 7.6%, a cart abandonment rate of 80.3%, and a conversion rate of 1.5%, the eCommerce Benchmark KPIs for DIY in Morocco also consist of an AOV of US$130.8, a discount rate of 7.5%, and a return rate of 5.7%.

在2023年，摩洛哥DIY电商的基准关键绩效指标（KPI）中，除7.6%的加入购物车率、80.3%的购物车放弃率以及1.5%的转化率之外，还包括平均订单价值（AOV）为130.8美元、折扣率为7.5%、退货率为5.7%。