eCommerce Benchmark KPIs: Media in South Africa

In 2023, next to an add-to-cart rate of 10.6%, a cart abandonment rate of 82.3%, and a conversion rate of 1.9%, the eCommerce Benchmark KPIs for Media in South Africa also consist of an AOV of US$24.8, a discount rate of 7.1%, and a return rate of 3.7%.

至2023年，南非电子商务媒体领域的关键绩效指标（KPIs）包括：10.6%的加入购物车率、82.3%的购物车放弃率、1.9%的转化率，此外，平均订单价值（AOV）为24.8美元，折扣率为7.1%，退货率为3.7%。