U.S. annual avocado consumption 1985-2023

Avocados, which have become a meme for the Millennial generation, have exploded in popularity in the United States over the last few decades. In 1985, domestic consumption was a meager 436 million pounds. That number has increased to over three billion pounds in 2023. Per capita consumption has increased from 2 pounds in 2001 to over 9 pounds in 2022. Avocado popularityAvocados were already popularized as a “super food” containing copious amounts of healthy fats and fiber but entered meme status after an article with Tim Gurner, where the millionaire was quoted as saying he had gotten rich by not spending money on frivolous things such as avocado toast. Consumers opinions on avocadosIn line with its super food status, a recent survey showed that the top two reasons consumers claimed for buying avocados were that they were “healthy” and “contain good fats”. On the other hand, Mr. Gurner may have a point, as the same survey also asked consumers what the top barrier was for buying avocados. The top answer from 78 percent of respondents was “avocados are frequently too expensive”.

牛油果，成为千禧一代的流行文化象征，在过去几十年里在美国的受欢迎程度急剧攀升。1985年，国内消费量仅为4.36亿磅。这一数字在2023年已增至超过三十亿磅。人均消费量从2001年的2磅增至2022年的超过9磅。牛油果的流行程度牛油果早已因其富含健康脂肪和纤维而被誉为“超级食品”，但自从蒂姆·格纳（Tim Gurner）的一篇文章中提及，这位百万富翁表示自己通过不花钱购买如牛油果吐司等琐事而致富，牛油果便进入了“梗”的行列。消费者对牛油果的看法与“超级食品”的地位相呼应，一项最近的调查显示，消费者购买牛油果的主要原因位列前两位的是它们“健康”以及“富含优质脂肪”。另一方面，格纳先生可能言之有理，因为同样的调查还询问了消费者购买牛油果的主要障碍。78%的受访者给出的答案是“牛油果通常价格昂贵”。