Survey of Consumer Attitudes and Behavior, Fall 1973

The Survey of Consumer Attitudes and Behavior series (also known as the Surveys of Consumers) was undertaken to measure changes in consumer attitudes and expectations, to understand why such changes occur, and to evaluate how they relate to consumer decisions to save, borrow, or make discretionary purchases. The data regularly include the Index of Consumer Sentiment, the Index of Current Economic Conditions, and the Index of Consumer Expectations. This survey was undertaken to assess consumer sentiment and buying plans, as well as to provide information on their savings and investment habits and perceptions of government. Open-ended questions were asked concerning evaluations and expectations about personal finances, employment, recession, price changes, and the national business situation. Additional variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, and respondents' appraisals of present market conditions for purchasing houses and other durables. Other variables probe respondents' assessments of their financial status relative to the previous year, their views of the government in Washington, the need for governmental changes, military spending, government support for Black people, and their satisfaction with their income and their jobs, as well as their opinion of married women working outside the home, women's liberation, and penalties for marijuana use. Information is also provided on respondents' political party identification, time spent with their children, savings accounts, contributions to charitable organizations, and car ownership and plans to buy a new one. Demographic variables provide information on respondents' age, sex, race, ethnic group, marital status, education, occupation, employment status, and family income.