Measuring User-Content versus Firm-Content Popularity on Facebook Brand Pages: The Case of the Beauty Industry

Name: Measuring User-Content versus Firm-Content Popularity on Facebook Brand Pages: The Case of the Beauty Industry
Creator: Paris School of Business
Published: 2017-01-01T00:00:00+08:00

Harvard Dataverse2017-06-09 更新2026-04-09 收录

社交媒体分析

美容行业内容策略

数据链接：

https://dataverse.harvard.edu/citation?persistentId=doi:10.7910/DVN/LGLO1Z 数据链接链接失效反馈

官方服务：

资源简介：

Datset to investigate the drivers of post popularity on Facebook brand fan pages. The variables taken into account are the format (in terms of vividness and interactivity), the time frame and the polarity of the comments generated

提供机构：

Paris School of Business

创建时间：

2017-01-01