ANALYSIS OF SUPER NOTÍCIA POPULAR NEWSPAPER THROUGH A CRITICAL AND MULTIMODAL PERSPECTIVE

ABSTRACT: This article aims to analyse, through the Critical Discourse Analysis and a Multimodal perspective, two front-pages of Super Notícia, a popular newspaper, to identify the relationship between the linguistic and image choices and the ideologies, hegemonies and persuasion strategies used by the newspaper's producers in search for interaction and acceptance of the product by the target audience. The analysis is based on linguistic aspects, passing through the image aspects until it reaches the explicit or implicit ideologies contained in the newspaper's front-page speech. “Critical Analysis” implies showing implicit connections and causes, since the relations between the discursive, social and cultural choices are not always transparent. The results show that, through discursive strategies, such as democratization and technologization, the newspaper seeks to persuade its audience and sell the product. Moreover, the images are used for the maintenance of practices and ideologies concerning gender, hegemony preservation and maintenance of some stereotypes.