eCommerce Benchmark KPIs: Personal Care in the Philippines

In 2023, next to an add-to-cart rate of 13.4%, a cart abandonment rate of 86.4%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Personal Care in the Philippines also consist of an AOV of US$47.7, a discount rate of 15.8%, and a return rate of 2.7%.至2023年，菲律宾个人护理品类的电子商务基准关键绩效指标（KPIs）包括13.4%的加入购物车率、86.4%的购物车放弃率、1.8%的转化率，同时亦涵盖平均订单价值（AOV）为47.7美元、15.8%的折扣率和2.7%的退货率。