Interest Sensitivity

Facts and psychological factors that determine dealing with money as
well as interest sensitivity of individuals.

Topics: Trust in monetary value; consumer habits; purchase decisions;
purchase plans; cost of living and savings opportunities; thriftiness;
maintaining cash and liquidity reserves; possession of bank account;
savings goals; determination of investment terms for savings and
checking accounts intended by the individuals; extent to which informed
about as well as attitudes to possession of stocks and shares, saving
with a building and loan association, saving with government premiums
in addition to interest, life insurance and savings account; possession
of jewelry as assets investment; expected income development;
residential furnishings and possession of a vehicle; price
consciousness in purchase of gasoline; index of interest sensivity;
scale on psychological characterization of respondent; part of the
scale items was presented to the respondent in a parallel version.

Demography: age; marital status; school education; vocational
training; occupation; professional position; income; size of household;
composition of household; regional origins; possession of durable
economic goods; possession of assets.