Ad Blocker User Blocklist Feed by Fraudlogix under-performing audience intelligence

Live, community-driven intelligence for improved performance. The Fraudlogix Ad Blocker User Blocklist is gathered via our partnerships and integrations with ad tech’s largest platforms, networks, and exchanges. embedded on 300+ million URLs and Apps, monitoring 1 billion unique users monthly, and accounting for 30% of the world’s online population. An entirely different approach to improving performance. Ad blockers often fail and when they do, advertisers waste an average of 11.5% of their desktop budgets (3% mobile) serving ads to users with a dislike for ads. These ad blocker impressions had 11x lower click-through rates resulted in 65% lower performance. The feed will easily integrate directly into your environment (API or download) for preventative blocking with absolutely no volume limitations.

搜集汇总

背景与挑战

背景概述

该数据集通过整合广告技术平台数据，提供覆盖全球30%网民（月活10亿用户）的广告拦截用户黑名单，可预防性拦截低效广告投放，使点击率提升11倍且性能提高65%，支持API或下载无限制接入。