THE THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF STUDYING DIGITAL COMMUNICATION UNITS IN UZBEK AND RUSSIAN LANGUAGES

This article examines the theoretical and methodological foundations of studying digital communication units in Uzbek and Russian languages. The research analyzes the linguistic, semantic, pragmatic, and functional features of digital communication in social networks, messengers, and online discourse. Special attention is paid to abbreviations, emojis, internet slang, multimodal expressions, and hybrid language units that emerge in virtual communication. The study also explores the similarities and differences between Uzbek and Russian digital discourse from comparative and linguocultural perspectives. Modern linguistic approaches, including discourse analysis, pragmalinguistics, sociolinguistics, and cognitive linguistics, are applied to identify the communicative functions and structural characteristics of digital communication units. The findings demonstrate that digital communication significantly influences language development, lexical innovation, and intercultural interaction in contemporary society.