Understanding public receptiveness to risk-based innovations for cancer prevention, screening and early diagnosis discrete choice experiment (DCE) dataset

This is the data collected as part of the Ribbons DCE study (Understanding public receptiveness to risk-based innovations for cancer prevention, screening and early diagnosis - discrete choice experiment). The aim of this study was to quantify the relative importance of different attributes of risk-based technologies amongst members of the public. Participants were representative of the UK population in terms of age, sex, ethnicity and socioeconomic status (n=1,202) and recruited from www.prolific.co. Data were collected in November 2023. Study materials (including the protocol and survey outline) and all anonymised data collected as part of the survey are provided. These are described in the information and data dictionary document.