Main problems faced by advertisers in digital marketing campaigns in Mexico 2024

During a survey conducted in Mexico in 2024, nearly two-thirds (or 63 percent) of responding advertisers mentioned the difficulty of measuring the return on investment (ROI) as a main problem when running digital marketing campaigns. For 41 percent of respondents, the campaigns did not generate enough clients, while 31 percent cited issues with the complexity of managing quality content for each platform.

在2024年于墨西哥进行的一项调查中，近三分之二（或63%）的受访广告商将衡量投资回报率（ROI）的困难视为在运行数字营销活动时的主要问题。41%的受访者表示，他们的活动未能吸引足够的客户，而31%的人则指出在各个平台上管理高质量内容存在复杂性问题。