Travel Destination Preferences of South Koreans

This data is part of the Weekly Travel Behavior and Planning Study, one of ConsumerInsight’s five syndicated travel studies. The study aims to track and analyze trends in the Korean travel market. It covers three main areas: travel trends, current travel behavior, and future travel plans. The Weekly Travel Behavior and Planning Study has been conducted weekly since November 2016, and the data includes the survey results up to the last week of December 2024. Variable labels and values are embedded within the SPSS dataset.