HR TRANSFORMATION IN THE BANKING SECTOR: FROM TRADITIONAL PERSONNEL TO DIGITAL TALENT

The rapid expansion of financial technology (Fintech), mobile banking, and artificial intelligence has triggered a profound shift in the commercial banking industry. Traditional banking models based on brick-and-mortar branches and routine administrative personnel are rapidly being replaced by agile, data-driven digital ecosystems. Consequently, Human Resource (HR) departments in banks are facing an urgent need to transform their processes from archaic, compliance-based operations into strategic talent incubators. This paper examines the systemic evolution of HR transformation within commercial banks, detailing the shift from traditional clerks to multi-functional digital talent. By reviewing contemporary industry challenges and blending real-world corporate examples, the study highlights how modern banks can effectively manage upskilling programs, leverage AI-driven recruitment, and build a digital-first corporate culture to sustain cross-functional innovation and competitive market survival.