Schwartz' personal and cultural values in Polish and Vietnamese cultures

This paper compares personal and cultural values in Polish and Vietnamese culture. We conducted a cross-cultural study on two student samples from Gdansk University (N = 249) and National Vietnam University (N = 161), analyzing data on the individual and cultural level. We employed Schwartz Profile Value Questionnaire (PVQ IV), fully adapted to Polish and Vietnamese culture (with back translation procedure). The results showed similarities and differences between Polish and Vietnamese students, both, in case of personal and cultural values. The most interesting conclusion concerns the growing individualization among young Vietnamese students (achievement and self-direction on individual level), although on cultural level embededness and harmony were still valued. Our findings are consistent with Wenzel & Inglehart (2010) study, which indicates an incrementation of individualization of the society, as a result of modernization and economic growth. The findings can also contribute to Schwartz database, through including Vietnam into the cultural world map of values. peerReviewed publishedVersion