U.S. users daily engagement with leading social media platforms 2023

According to a survey conducted in June 2023, adults in the United States spent more time per day on TikTok than on any other leading social media platform. Overall, respondents reported spending an average of 53.8 minutes per day on the social video app. YouTube and Twitter ranked second and third, each with an average of 48 minutes and 34 minutes spent on the platforms per day, respectively.U.S. teens have time for certain platformsDifferent social media platforms attract different demographics, with teenagers in the United States being more drawn to TikTok and YouTube over Facebook. In 2023, teenagers in the United States spent an average of almost two hours on YouTube and 1.5 hours on TikTok every day, 1451257 while Facebook was used by teens for less than half an hour per day. Furthermore, social media habits differ between genders, as teen girls were more likely to spend more time than boys on Instagram.TikTok is king for teens and Gen ZAlthough spending 1.5 hours on the Generation Z app of choice may sound rather modest, some TikTok users devote much more of their time to the platform . According to a survey conducted in the United States in 2022, around eight percent of teenagers in the United States spent over five hours a day on TikTok. 1417187 whereas another 22 percent reported spending between two and three hours daily on the video-based app.

根据2023年6月进行的一项调查，美国成年人每日在TikTok上花费的时间超过了任何其他主要社交媒体平台。总体而言，受访者表示，他们在社交视频应用上平均每日花费53.8分钟。YouTube和Twitter位列第二和第三，每日分别花费48分钟和34分钟在使用这些平台上。美国青少年对特定平台有更多时间可供分配，不同的社交媒体平台吸引着不同的受众群体，而美国青少年相较于Facebook，更倾向于使用TikTok和YouTube。在2023年，美国青少年平均每天在YouTube上花费近两小时，在TikTok上花费1.5小时，而Facebook的使用时间则不到每天半小时。此外，社交媒体的使用习惯在性别之间也存在差异，因为青少年女孩相较于男孩更有可能花费更多的时间在Instagram上。对于青少年和Z世代而言，TikTok无疑是当之无愧的王者。虽然每天在Z世代的优选应用上花费1.5小时可能听起来相当节制，但根据2022年在美国进行的一项调查，大约有八分之一的美国青少年每天在TikTok上的花费超过五小时，而另有二十二分之一的青少年报告称，他们每天在基于视频的应用程序上花费的时间在两到三小时之间。