From Attention to Action: Closed-Loop AI Optimization of Within-Ad Gaze Journeys — Data and Reproducibility Materials

This record contains the data and reproducibility materials supporting the manuscript From Attention to Action: Closed-Loop AI Optimization of Within-Ad Gaze Journeys. The archive includes analysis-ready study datasets, R and Python analysis scripts, generated result tables, design and condition-mapping materials, software-environment information, and file-integrity records. The materials support the Study 1A, Study 1B, Study 2 primary and secondary analyses, non-inferiority sensitivity analyses, RQ3, RQ4, candidate-selection analyses, hypervolume analyses, and model diagnostics described in the accompanying manuscript. The distributed analysis tables have been prepared for research sharing and exclude direct participant contact information. The computational environment is documented through renv.lock, session information, and the accompanying README. The archive also contains SHA-256 integrity information for the distributed files. Manuscript: From Attention to Action: Closed-Loop AI Optimization of Within-Ad Gaze Journeys.