Penetration rate of influencers in China 2024, by platform
收藏www.statista.com2025-03-21 收录
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https://www.statista.com/statistics/1245379/china-penetration-rate-of-mega-influencers-by-platform/
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In March 2024, influencers on WeChat Official Account attracted 69 percent of the active internet users in China. TikTok's Chinese sister Douyin and micro-blogging site Weibo were other effective social media for influencer marketing in the country.
截至2024年3月，中国活跃互联网用户的69%受到了微信公众号上影响者的吸引。TikTok的中国版抖音以及微博这一社交媒体平台，亦是该国内影响者营销的有效渠道。
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