eCommerce Benchmark KPIs: Household Care in Thailand

In 2023, next to an add-to-cart rate of 14.1%, a cart abandonment rate of 81.1%, and a conversion rate of 2.7%, the eCommerce Benchmark KPIs for Household Care in Thailand also consist of an AOV of US$30.7, a discount rate of 12.8%, and a return rate of 2.2%.

于2023年，泰国家庭护理电子商务基准关键绩效指标（KPI）除了14.1%的添加购物车比率、81.1%的购物车放弃率和2.7%的转化率之外，还包括平均订单价值（AOV）为30.7美元、折扣率为12.8%以及退货率为2.2%。