BIDS: Bidding Intelligence Data Set
收藏Snowflake2020-07-01 更新2024-05-01 收录
下载链接：
https://app.snowflake.com/marketplace/listing/GZSNZ7EAR8
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资源简介：
OpenX is a pioneering leader in advertising technology, helping create a world where the open web thrives. The company powers people-based marketing on the open web by enabling marketers to reach their target audience across OpenX’s global network of publishers. OpenX works with more than 30,000 advertisers across every screen and device, reaching nearly one billion consumers - including a quarter billion unique consumers in the US - and processing more than one trillion transactions globally each day.
BIDS is only available to agencies and advertisers that currently spend on the OpenX exchange.
Why would I use BIDS?
- View the entire supply chain to support data-driven supply path optimization
- Generate insights that enable sophisticated bidding strategies and campaign goal attainment
- Join with other 1st or 3rd party data to gain a more holistic view into bidding activity and media performance
- Validate data against your other data and reporting products
Example Use Case
- Review auction loss reasons to drive strategy for making bids more competitive
- Identify your most efficient and effective sources of supply
- Join with conversion data to pinpoint the optimal supply sources for your campaigns
提供机构：
OpenX
创建时间：
2020-07-01
