BIDS: Bidding Intelligence Data Set

OpenX is a pioneering leader in advertising technology, helping create a world where the open web thrives. The company powers people-based marketing on the open web by enabling marketers to reach their target audience across OpenX’s global network of publishers. OpenX works with more than 30,000 advertisers across every screen and device, reaching nearly one billion consumers - including a quarter billion unique consumers in the US - and processing more than one trillion transactions globally each day.

BIDS is only available to agencies and advertisers that currently spend on the OpenX exchange.

Why would I use BIDS?
- View the entire supply chain to support data-driven supply path optimization
- Generate insights that enable sophisticated bidding strategies and campaign goal attainment
- Join with other 1st or 3rd party data to gain a more holistic view into bidding activity and media performance
- Validate data against your other data and reporting products

Example Use Case
- Review auction loss reasons to drive strategy for making bids more competitive
- Identify your most efficient and effective sources of supply
- Join with conversion data to pinpoint the optimal supply sources for your campaigns

搜集汇总

背景与挑战

背景概述

BIDS（竞价智能数据集）由广告技术公司OpenX提供，专为其交易平台上的广告商和代理商设计，用于支持数据驱动的供应链优化和竞价策略制定。该数据集帮助用户通过分析供应链和整合数据，生成洞察以提升竞价竞争力和媒体效果，例如优化拍卖损失原因和识别高效供应源。