Data set on Brand Recognition and Consumer Buying Behaviour of FMCG in Cause-Related Marketing: The Moderating Role of Social Media and Brand Recall

This Zenodo record includes all materials uploaded to support the research study on Brand Recognition and Consumer Buying Behaviour of FMCG in Cause-Related Marketing: The Moderating Role of Social Media and Brand Recall Files included: Original coded dataset collected from respondents and used for statistical analysis Codebook with variable names, labels, and coding details Questionnaire, Ethical approval, and Informed consent Constructs and items taken, variable meanings and Description of Statistical analysis used for the study