eCommerce Benchmark KPIs: Hobby & Leisure in Malaysia

In 2023, next to an add-to-cart rate of 10.7%, a cart abandonment rate of 73.1%, and a conversion rate of 2.9%, the eCommerce Benchmark KPIs for Hobby & Leisure in Malaysia also consist of an AOV of US$76.8, a discount rate of 9.5%, and a return rate of 2.4%.

在2023年，马来西亚休闲与爱好领域的电子商务基准关键绩效指标（KPI）除却10.7%的加入购物车率、73.1%的购物车放弃率和2.9%的转化率之外，还包括平均订单价值（AOV）为76.8美元、折扣率为9.5%以及退货率为2.4%。