From Monomodal to Multimodal Metaphors in the Portuguese sports newspaper A Bola

Following our comprehensive study of conceptual metaphor occurrences in the Portuguese sports newspaper A Bola (ALMEIDA, 2013) and the research on multimodal metaphor (Forceville, 2008, 2009, 2012), the present paper aims to analyse multimodal metaphors, depicting Cristiano Ronaldo on the covers of this very same newspaper. We wish to uncover conceptual affinities or differences between monomodal and multimodal metaphors as far as their source domains are concerned, namely those of WAR and RELIGION (ALMEIDA, 2013). Upon confronting monomodal and multimodal metaphors, we have unveiled that source domains of multimodal metaphors appear to be more restrictive in comparison to the vast panoply of source domains in monomodal metaphors (ALMEIDA, 2013).本研究依托此前针对葡萄牙体育报纸《A Bola》中概念隐喻（Conceptual Metaphor）用例的系统性研究（ALMEIDA, 2013），以及多模态隐喻（Multimodal Metaphor）相关研究成果（Forceville, 2008、2009、2012），旨在分析该报纸封面上以克里斯蒂亚诺·罗纳尔多（Cristiano Ronaldo）为视觉载体的多模态隐喻。本研究拟揭示单模态隐喻（Monomodal Metaphor）与多模态隐喻在源域层面的概念关联与差异，具体聚焦于战争（WAR）与宗教（RELIGION）两类源域（ALMEIDA, 2013）。通过对比单模态与多模态隐喻，本研究发现：相较于单模态隐喻所覆盖的海量多样源域，多模态隐喻的源域范围明显更为受限（ALMEIDA, 2013）。