United States: gift, novelty, and souvenir store sales 1992-2022

In 2022 gift, novelty, and souvenir store sales in the United States amounted to around 21.15 billion U.S. dollars, marking a slight increase on the previous year.Holiday retail sales in the United States Sales of the gift, novelty, and souvenir industry dropped during the market crash in 2008, as did retail, and the holiday retail sales in the United States overall. However, following the market fall, holiday retail sales started recovering, reaching approximately 930 billion U.S. dollars in 2022, from 503 billion back in 2009. While Millennials and younger consumers tend to choose travel and entertainment over more traditional gifts, presents remain an important role to show appreciation or love towards others. Gift cards, for instance, were amongst the most popular Christmas gifts in the United States in 2023.Gift-giving on Valentine’s day Valentine’s Day is a big deal in the United States. In 2024, planned Valentine’s Day spending was expected to reach almost 26 billion U.S. dollars, with jewelry and an evening out being some of the preferred gifts or experiences to give. Traditional brick-and-mortar stores remain popular for purchasing presents; however, more and more customers are turning to online channels to do so. According to a survey conducted in 2021, nearly 40 percent of male respondents were planning to purchase their gifts through Amazon. In that same survey, roughly two-thirds of male consumers in the country intended to buy Valentine’s presents while about six in ten women were planning to do the same.

在2022年的礼赠、新奇与纪念品零售市场中，美国销售额约为211.5亿美元，较上一年略有增长。2008年市场崩盘期间，礼赠、新奇与纪念品行业的销售额下降，零售业亦然，美国整体假日零售销售额亦随之下降。然而，市场下跌之后，假日零售销售额开始恢复，至2022年达到约9300亿美元，相较于2009年的5030亿美元。尽管千禧一代及年轻消费者更倾向于选择旅游与娱乐而非传统礼物，但礼物仍扮演着表达感激或爱意的重要角色。例如，礼品卡在2023年的美国圣诞节礼物中备受欢迎。在情人节送礼方面，情人节在美国备受重视。预计到2024年，美国计划用于情人节的支出将达到近260亿美元，珠宝和浪漫晚餐是一些受欢迎的礼物或体验。传统的实体店铺在购买礼物方面仍然受欢迎；然而，越来越多的顾客正转向线上渠道进行购买。根据2021年进行的一项调查，近40%的受访男性计划通过亚马逊购买礼物。在同一项调查中，大约三分之二的男性消费者计划购买情人节礼物，而大约六成的女性也有同样的计划。