小红书榜单数据

小红书榜单数据，通过监测小红书自有媒体账号、竞品账号、投放媒体账号，实时获取账号多维数据进行分析，根据不同场景的需要，自动生成传播分析报告。
为企业融媒体变现提供专有渠道；为品牌主提供产品销售渠道；为媒体主提供选品渠道；为品牌主选KOL提供数据支撑；为广电机构提供收视/收听数据。基于中科网联自研的融媒体大数据评价体系，对小红书平台的媒体账号进行传播力监测，对单篇文章的传播情况进行全程监控，详细列举作品在小红书平台的传播情况，实时查看互动数与传播的差距，综合测量账号运营权重，提供不同类型的数据指标对比，帮助内容发布者直观感知不足，优化内容，提升传播影响力。

小红书指数计算规则：
1、N1=Ln（原始数据+1)，Nx=Ln（原始数据+1)，x=N1*权重+…Nx*权重
2、小红书权重计算：
X=Ln(发文数+1)*0.4+Ln(点赞数+1)*0.2+Ln(收藏数+1)*0.2+Ln(评论数+1)*0.2
3、新媒体指数=X*X*10 取整
备注：将各指标项原始数据的值加1之后，求取以e为底的对数，再将得到的对数乘以相应的权重，各个对数乘以权重之后再加和得到X, X*X*10后取整，即为最终指数。

Xiaohongshu Ranking Data: This dataset monitors Xiaohongshu’s own media accounts, competing accounts and advertising media accounts in real time, acquires multi-dimensional data of the accounts for analysis, and automatically generates communication analysis reports according to the needs of different scenarios.
It provides exclusive channels for enterprise integrated media monetization, product sales channels for brand owners, product selection channels for media operators, data support for brand owners when selecting KOLs, and viewing/listening data for radio and television institutions.

Based on the self-developed integrated media big data evaluation system of Zhongke Wanglian, this dataset conducts communication power monitoring on media accounts on the Xiaohongshu platform, fully tracks the communication status of single posts, details the communication performance of works on the Xiaohongshu platform, enables real-time viewing of the gap between interaction volume and communication penetration, comprehensively measures the operational weight of accounts, provides comparative analysis of different types of data indicators, and helps content creators intuitively identify shortcomings, optimize their content and improve communication influence.

### Xiaohongshu Index Calculation Rules
1. For each indicator, $N_i = ln( ext{original data value} + 1)$; the comprehensive score $X$ is calculated as the weighted sum of all $N_i$, i.e., $X = N_1 imes w_1 + dots + N_k imes w_k$ where $w_i$ is the weight of the i-th indicator.
2. Xiaohongshu Weight Calculation:
$$X = ln( ext{number of posts} +1) imes 0.4 + ln( ext{number of likes} +1) imes 0.2 + ln( ext{number of favorites} +1) imes 0.2 + ln( ext{number of comments} +1) imes 0.2$$
3. New Media Index = $ ext{round}(X^2 imes 10)$

Note: For each indicator, add 1 to its original data value, compute the natural logarithm (base e) of the resulting value, multiply each logarithmic value by its corresponding weight, sum all the weighted logarithmic values to obtain $X$, then calculate $X^2 imes 10$ and round to the nearest integer to get the final index.

搜集汇总

数据集介绍

特点

小红书榜单数据包含1000条记录，每月更新，涵盖账号多维数据如发文数、评论数、点赞数等，应用于企业变现、品牌销售、媒体选品等场景，采用特定算法计算小红书指数。