Dataset on brand constructs and consumer behavior towards AI voice assistants

This dataset is linked to a research project analyzing the influence of brand constructs and consumer behavior (specifically customer satisfaction and continued use intention) towards AI voice assistants.

Variables: Gender, Age, Education level, VASAI most used, Previous time of use of VASAI, Frequency of VASAI use, SSP1, SSP2, SSP3, SAR1, SAR2, SAR3, ANS1, ANS2, ANS3, IEX1, IEX2, IEX3, IUD1, IUD2, IUD3, BEX1, BEX2, BEX3, BEX4, BEX5, BTR1, BTR2, BTR3, BTR4, BTR5, CSA1, CSA2, CSA3, CSA4, CIU1, CIU2, CIU2, CIU4, BLO1