MSME Big Data Analytics Adoption and Performance Dataset in Indonesia

This dataset contains anonymized survey responses from 204 MSME owners and managers in Indonesia. The data were collected to examine how financial literacy and managerial competence are linked to MSME performance through Big Data Analytics (BDA) adoption as an organizational mechanism. The dataset includes selected respondent characteristics and measurement items for Financial Literacy (FL), Managerial Competence (MC), Big Data Analytics Adoption (BDA), Financial Performance (FP), and Market Performance (MP). Measurement items were assessed using a five-point Likert scale ranging from 1 (Strongly Disagree) to 5 (Strongly Agree). Directly identifying information and potentially identifying business information have been removed from the public dataset. Respondent identifiers have been replaced with anonymized IDs. The dataset contains 204 valid observations with no missing values. Variable definitions and measurement-item descriptions are provided in the accompanying documentation.