Analysis of the Application of Omnichannel Experience in AzKo Retail to Predict Customer Behavior

This dataset supports the research entitled "Analysis of the Application of Omnichannel in AzKo Retail to Predict Customer Behavior." This study measures the extent to which Omnichannel Experience can change customer behavior at AzKo, mediated by PEOU (perceived ease of use) and PU (perceived usefulness). This study analyzed data from 300 surveys of customers who had shopped at AzKo. This data was analyzed using SmartPLS 4 software using Pls SEM and bootstrapping methods. This dataset includes SmartPLS 4 result files containing path coefficients, outer loadings, reliability and validity measures, and bootstrapping results in .xlsx format.