Occupancy rate of camping sites in Japan 2014-2023

In 2023, the average occupancy rates of camping sites in Japan stood at 19.6 percent, declining compared to the previous year. Occupancy rates surpassed the 20 percent mark for the first time in 2021, despite the COVID-19 pandemic that, in other segments, was devastating to the tourism industry. One possible reason was that outdoor facilities, such as camping sites, could provide social distancing measures to travelers compared to other accommodation types.   Recreational vehiclesWhile the vehicle of choice for many camping trips did not involve recreational vehicles (RV), RVs play a central role in the camping industry, as their market size is considerable. Reinforcing other KPIs that show the expansion of the camping industry, the sales value of camping vehicles was on the rise, reaching a decade-high in 2023. Most camping cars in Japan were self-propelling, while a minority were trailers.   GlampingGlamping is a new trend that has become popular in recent years. While the share of people who actually went on glamping trips was still relatively low, the share of people who were open to such an experience was remarkable. One possible reason for the large discrepancy between those who experienced glamping and those who merely desired to do so was the relatively high travel expenses associated with glamping. A survey showed a correlation between the share of people who went on glamping trips and their household income status, with higher income levels having a higher participation rate.

于2023年，日本露营地的平均入住率维持在19.6%，与上年相比有所下降。尽管COVID-19疫情在其他旅游行业领域造成了灾难性的影响，露营地的入住率在2021年首次突破了20%的关口。可能的原因之一是，相较于其他住宿类型，户外设施，如露营地为旅行者提供了社交距离措施。在众多露营活动中，选择使用休闲车辆（RV）的情况并不多见，然而，RV在露营行业中扮演着核心角色，其市场规模相当可观。露营车辆的销售价值也呈现出上升趋势，在2023年达到了十年来的最高点。在日本，大多数露营车为自驱动型，而少数为拖车。近年来，奢华露营（Glamping）成为一种新兴趋势并广受欢迎。尽管实际参与奢华露营的人数比例相对较低，但愿意体验这种活动的人群比例却十分显著。造成实际体验奢华露营者与仅抱有此愿望者之间巨大差距的可能原因是与之相关的较高旅行费用。一项调查显示，参与奢华露营的人数比例与他们的家庭收入状况之间存在相关性，收入水平较高的家庭参与率也更高。