THE PRESUMED IMPARTIALITY OF JOURNALISTIC DISCOURSE: IDEOLOGICAL POSITIONING IN APPROPRIATING THE DISCOURSE OF OTHERS

ABSTRACT: This article engages with the discussion on the tension between objectivity and subjectivity in the field of journalism theory. Addressing the place of language in these studies, we propose that the modes of appropriating the discourse of the Other can be a way to reconcile this tension, as we raise the hypothesis that it is a mark of the socio-ideological positioning of the journalist-subject in relation to the object of utterance. Therefore, we begin with the concept of language from the Bakhtin Circle, examining the news from two of the most widely read newspapers in the State of Pernambuco – the Diário de Pernambuco and the Jornal do Commercio, respectively – which addresses Eduardo Campos, candidate to the presidency of Brazil in 2014. The analysis carried out shows that the means of appropriation of the discourse of the Other can serve to effect various meanings, and that, when appropriating the discourse of the Other, the journalist-subject does not give his place to the Other, but rather speaks together with him, demonstrating ideological positioning in the news item.