[SAMPLE] SMS New Movers Audience Targeting Data / USA / 1.2MM New Movers Monthly / Multi-Channel ...

The SMS New Movers Audience Targeting Data set is built in-house from hundreds of sources including self-reported change of address, recorded deeds and utility connections. All records are run through extensive hygiene and 100% DPV verified for maximum deliverability. This consumer behavior data set updates weekly.

When consumers move, they quickly form new routines and spending habits in their new neighborhood - and those tend to stick. New movers are 5 times more likely to become loyal, long-term customers than people who have been living in their neighborhood for some time.

The SMS New Movers Audience Targeting Data set tracks 15.4 million movers in the USA each year, representing approximately $170 billion in annual consumer spending. This data set includes move week, dwelling type, homeowners and other demographic information such as age, income, families with children, and more. Armed with this data, you’ll be able to identify trends that impact your business and capitalize on them meaningfully.

This consumer behavior data set supports many use cases including: audience-level targeting, multi-channel marketing, data enrichment, market research, predictive analytics, personalization, and more.

CASE STUDY:
CHALLENGE: A national furniture retailer, with both store and online presence, was looking to drive traffic to both retail stores and their e-commerce site. Using prior targeting methods, they were unable to reach new movers soon enough to appeal to them before the competition. Additional challenges included the inability to target new movers with age and income, carried over from their prior address.

SOLUTION:Specialists Marketing Services, leveraging its CC360 Weekly New Mover database, with prior address available, was able to identify consumers who have just moved, as well as target millennials with a high income and home value for enhanced targeting.

Mail Frequency: Weekly
Offer: 15% off coupons (full priced items only)
Offer valid: 22 weeks
Mail piece: Oversized Postcard

https://sms-inc.com/privacy-notice/