Customer Data Activation for Audio Campaigns

Programmatic audio advertising enables you to reach engaged listeners and achieve a high share of voice—giving you the opportunity to build personalized connections at scale. With StackAdapt, you can access premium inventory on SoundCloud, Audacy, Bloomberg Radio, Fox, Joox, and more, while targeting a wide array of playlists, moods, genres, podcasts, radio streaming, news, live events, and audiobooks. Create audiences from your Snowflake data and activate them through StackAdapt audio campaigns.

Use proprietary data you have collected from places such as your website, app, subscription, newsletter, survey or point of sales. You can easily use these segments for retargeting or as an exclusion audience. You can also extend reach by building lookalike audiences for your full-funnel marketing campaigns. Leverage the same audience in a cohesive multi-channel campaign across audio and other programmatic inventory all in the StackAdapt platform.

StackAdapt Benefits:
Customer Acquisition: Enhance, scale, and learn more about your best customers by leveraging your Snowflake 1st-party data with StackAdapt’s lookalike modeling technology.
Customer Loyalty and Retention: Target your customers using personalized messaging to gain customer loyalty, retention and upscale opportunities.
Win Back Customers: Leverage your 1st-party data to re-engage and reactivate churned customers or prospects who dropped off the consumer buying journey.

Fields Available on StackAdapt:
- First Name
- Last Name
- Address
- City
- State
- Zip
- Email
- Phone

Possible Field Combinations:
- email
- first name + last name + postal code/zip
- first name + last name + phone
- first name + last name + address + city + state + postal/zip code

Expected Workflow:
- Reach out to enable Integration Audiences in StackAdapt.
- Create a 1st-party data audience in Snowflake.
- Map the StackAdapt data fields to your Snowflake table column name.
- Create a Snowflake Integrated Audience in the StackAdapt platform.
- Insert the provider account name in the Integration Audience creation form.
- Run StackAdapt's auto-generated code snippet in the Snowflake platform.
- Automatically the custom audience is generated and ready to be used in StackAdapt.

搜集汇总

背景与挑战

背景概述

该数据集支持用户利用Snowflake收集的第一方客户数据，在StackAdapt平台上创建和激活受众群体，用于音频广告活动，包括重定向、排除和扩展相似受众。它提供了姓名、地址、邮箱等字段，并概述了从数据集成到受众生成的工作流程，旨在提升客户获取、忠诚度和挽回效果。