The Name-Brand Article in the Judgement of the Consumer (July 1958)

The position of the term ´name-brand article´ in the consciousness of
the public.

Topics: degree of familiarity of the term ´name-brand article´;
judgement on name-brand articles in comparison to other products;
orientation function of name-brand articles; characteristics of
name-brand articles; brand loyalty; party preference.

Demography: state; refugee status; city size; religious denomination;
sex; age (classified); school education; employment; occupation;
income; size of household; composition of household; possession of
durable economic goods; head of household; marital status.